When I look back at the course, there is one message that continually pops at me - personality. Being clear with who you are and what you're doing, and ensuring that message gets across clearly is the most important part of social media. There are so so so many platforms, and each platform has its own differences. And really, with how fast technology is changing, there will probably be many more and different social media platforms in the future. But if you have a strong sense of who you are and what your business is trying to accomplish, then you can use any platform to get that message across.
One thing I will definitely make more use of going forward is this blog. This blog is a place where I can really be who I am, and connect with my audience on a more personal level. In the past, I've been hit or miss with my postings, and haven't posted frequently enough. In the future, I intend to add blog posts to my marketing calendar, and ensure it becomes a regular thing. I will use other social media platforms to engage with my audience, but the blog will become my main source of communication. And be sure to look for more variety in the future. I will be adding a regular video feature to the blog. Some of these will be Q&A with some fabulous moms, and some will answer questions about what a portrait session with me is like. And I'm going to start adding some awesome behind the scenes video footage, so you can really see what it's like to be on set. And of course, there will be no shortage of adorable, squishy babies.
Well, that's all for now, folks. I'll be implementing these big changes really soon. If there's anything you'd like to see on the blog, be sure to leave a comment below and I'll add it. Until next time....
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